Why technical SEO comes first
Search engines have to find, render and understand a page before they can rank it. When a site has crawl traps, redirect chains, missing canonicals or slow templates, even excellent content underperforms — and adding more content just adds more pages to the problem.
Technical SEO fixes the foundation. It’s usually the fastest lever we can pull, because a single template fix can improve hundreds or thousands of pages at once.
What we look for
Every audit is tailored to the platform, but most include:
- Crawlability and indexing — robots rules, sitemaps, noindex tags, orphaned pages, and what Google has actually indexed versus what you want indexed.
- Redirects and canonicals — chains, loops, soft 404s and duplicate URLs that split ranking signals.
- Rendering — whether JavaScript-driven content and metadata are visible to search engines on first load.
- Site architecture — how internal links distribute authority, and whether your most valuable pages are close to the homepage.
- Performance — Core Web Vitals on your highest-traffic templates, measured with real user data.
- Structured data — schema that qualifies pages for rich results and helps AI search understand your content.
Small fixes, measurable impact
Technical changes that look minor on paper often move rankings more than a new batch of content. In one case study, restoring missing title tags brought rankings back and increased them by 75%. In another, a two-week technical sprint for an international news publisher grew organic traffic by 175% and added roughly 15,000 ranking keywords.
Platforms we work on
We’ve done technical SEO on WordPress, Shopify (including headless Shopify), React and custom frameworks, Wix, Weebly and large enterprise stacks. If your team is planning a redesign or replatform, bring us in early — it’s much cheaper to protect rankings during a migration than to recover them afterward.