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Google Ads that pay for themselves.

Paid search puts you in front of buyers today while SEO builds for tomorrow. We run Search, Shopping and Performance Max campaigns off the same keyword research as your organic strategy — so the two channels make each other smarter.

Free consultation →How we work
Google Ads & PPC

What’s included

Account audit & structure

Campaign structure, match types, negatives and bidding reviewed and rebuilt around how your customers actually search.

Conversion tracking

Google Ads, GA4 and Tag Manager configured so every lead, call and sale is attributed correctly — the foundation of any bidding strategy.

Search campaigns

High-intent keyword campaigns with tightly themed ad groups, tested ad copy and ongoing search-term mining.

Shopping & Performance Max

Product feed optimization and campaign setup for e-commerce and CPG brands selling online or driving store visits.

Landing pages

Recommendations or builds for pages that match the ad’s promise, load fast and make the next step obvious.

Reporting

Monthly reporting on cost per lead, return on ad spend and revenue — with what we changed and why.

Most businesses treat Google Ads and SEO as separate projects with separate agencies. That wastes money on both sides: ads bid on keywords you already rank for, while SEO chases keywords nobody has tested for conversions.

We plan them together. Paid campaigns tell us quickly which searches turn into customers; organic content then earns those clicks for free over time. As rankings grow, we move ad budget toward the terms SEO hasn’t won yet.

Tracking comes first

Automated bidding is only as smart as the conversion data you feed it. Before launching or restructuring campaigns, we audit your Google Ads, GA4 and Tag Manager setup so leads, calls and purchases are counted once and correctly. It’s the least glamorous part of the job and the one that moves results most.

Campaigns we run

  • Search for high-intent keywords, from “near me” local searches to competitive commercial terms.
  • Shopping and Performance Max for online stores and consumer packaged goods brands.
  • Remarketing to bring back visitors who didn’t convert the first time.
  • Google Ad Grants for eligible non-profits — see our guide to what to do before spending Ad Grants money.

Local businesses

For local service businesses, Google Ads pairs naturally with local SEO. Ads can hold the top of the page for your most valuable searches while your Business Profile climbs the Map Pack.

How it works

Our process

  1. 01

    Audit & tracking

    Before we spend a dollar, we make sure conversions are tracked correctly and review what has and hasn’t worked historically.

  2. 02

    Build

    Campaigns, ad groups, ads and audiences built from keyword research shared with your SEO strategy.

  3. 03

    Optimize

    Weekly search-term reviews, bid and budget adjustments, and ad and landing page tests.

  4. 04

    Scale

    Budget shifts to what’s profitable, and winning paid keywords feed your organic content plan.

FAQ

Common questions

Should I run Google Ads or invest in SEO?

Usually both. SEO can take at least a couple of months to show results in conversions, and Google Ads can generate traffic immediately. Running them together also lets you test which keywords convert before investing in content to rank for them organically.

How much should I spend on Google Ads?

It depends on your market’s cost per click and how many leads or sales you need. We’ll estimate a starting budget from keyword data during your consultation and adjust once real conversion data comes in.

Do you manage Google Ad Grants for non-profits?

Yes. Eligible non-profits can receive free monthly ad credit through Google Ad Grants. We help set up accounts and campaigns that meet Google’s policies and put the credit toward your mission.

Do you work with e-commerce and CPG brands?

Yes — Shopping, Performance Max and search campaigns for consumer brands are a big part of our work, including brands that sell mostly through retailers.

From the blog

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