Practical SEO, from the work.

Recipe SEO for CPG Brands

For most CPG brands, SEO has traditionally lived in the background.

Recipe SEO in the Age of AI

Recipe SEO is going through its biggest transformation since Google first introduced rich results.

Basic Technical SEO for Headless Shopify: Metadata & Headings

One of the biggest misconceptions around headless Shopify is that “SEO comes later.” In reality, most SEO failures in headless builds don’t come from advanced…

How to Properly Monitor your Headless Shopify

If you are not actively measuring search performance, you are not doing SEO—you are guessing. This is especially true for headless Shopify sites, where custom…

SEO for Headless Shopify

Headless Shopify gives brands complete control over design, performance, and user experience—but it also removes many of the default SEO guardrails that come…

Case Study: Is Recipe SEO Worth the Time?

Recipe structured data can make or break your organic ranks. We use recipe schema to beat your food competitors and rank your recipes across the web.

Shopify SEO for Instagram-First CPG Brands: Is DTC Still Sustainable?

The CPG landscape has changed dramatically over the past few years. When I first started working with consumer brands, getting shelf space, distributor buy-in,…

How to Stop Bots from Copying Your Streetwear Brand

Streetwear moves fast. Trends emerge overnight, designs circulate instantly, and unfortunately, copies follow just as quickly. For independent brands, this…

Value-Driven Content Strategies for Consumer Products

We help CPG's develop content strategies that focus on value and avoid the fat. Check out this article to learn more!

How To Add Schema to Single Pages on a Wix Website

Schema is an important tool for any website that wants more traffic. In this article, we explain how to install schema on Wix pages.

How To Install Google Tag Manager on Weebly

We show you how to install Google Tag Manager on your Weebly website. From logging into to confirming your tag is set up, we cover it all.

Why CPG Brands Should Avoid Using Shopify for SEO

Shopify is great for DTC, but for content management it's the worst. We talk about some ins and outs of Shopify SEO.

Optimizing your CPG SEO via Hubspot

Hubspot is a popular content management system for CPGs because it ties directly into many of the other tools on the platform.

The Importance of CPG SEO Post-Pandemic

I can't even begin to count how many CPGs have reached out for help with SEO in the past two years since the pandemic.

4 Easiest Ways to Optimize for Recipe SEO in 2022

When it comes to recipe SEO, there is a lot of opportunities to improve the quality of your web pages, as well as adding custom functionality to boost the…

How To Kickstart your Weebly SEO in 2022

With 2021 coming closer and closer, I am getting more emails every day asking the best ways for people to start off their Weebly SEO.

Can you get good SEO on Weebly?

I can't even explain how many times I get this question. Why? It's mostly because if you search "Weebly SEO", I come up pretty close to the top.

5 Easy Tips to Increase Weebly SEO

Weebly can be a great platform for SEO, but you need to use these 5 tips to get your website optimized. Read them now!

7 SEO Strategies for New CPG Brands

I have been working with CPG brands for over 10 years, and I have collected to best tips to get your product SEO kickstarted.

5 Simple Wix SEO Tips for New Websites

Building a new Wix website and concerned about your SEO? These 5 Wix SEO tips will get your site ready for new customers!

How To Set Custom Mobile & Tablet Breakpoints in Elementor in 2020

In this article, we show you how to set custom mobile & tablet breakpoints for your Elementor WordPress websites.

International SEO Case Study for Journalists - 175% Traffic Increase

For this project, I worked directly with the journalists at U.S. Right to Know (USRTK). USRTK is an investigative public health group working globally to…

3 Simple Ways Non-Profits can Improve SEO

We want to help non-profits grow their SEO traction in 2020! With good content, schema, and backlinks, we show you some simple strategies.

How To Add Rich Markup to Every Page on a Wix Website

Schema is the backbone of any strong SEO campaign in 2020, and in this article, we teach you how to integrate and install rich markup on your Wix website.

How To Add Schema to a Weebly Website

Weebly is a great website builder, and I highly recommend it to people who are building their first website and want to design it themselves.

5 Steps to Making Your Food Blog SEO Competitive

In the past year, I've worked with multiple food blogs to increase recipe specific ranks to #1. I've also had a couple food bloggers who are confused by the…

3 Steps Non-Profits Should Take Before Spending Google Ad Grants Money

Many of the not for profit organizations I work with are starting to get their hands on the Google Ad Grants money. This money is so awesome because it helps…

3 TikTok Marketing Tips for Businesses

It's hard to market your brand or business on TikTok if you aren't familiar with the platform.

How To Use TikTok Marketing to Increase Website Traffic

With so many brands jumping on the TikTok train, it may seem difficult for smaller up and coming brands to make waves on the platform. How much does it cost…

The Power of TikTok Marketing for Health Organizations

As the world moves through the Corona Virus crisis of 2020, we are seeing many organizations is using social media to push powerful messages to millions of…

Step By Step Guide to Building an Artist Website in Weebly

How To Use Hashtags for Search Engine Optimization

Many people who have large followings across social media do not understand the value in their hashtags. Just like any website, Instagram, Twitter, and…

Top 5 Best SEO Ranking Tools for 2020

With so many websites in WordPress nowadays, Yoast has become an essential tool for any SEO working on ranking their website across Google search. What makes…

3 Ways Non-Profits Can Increase Website Traffic

I have been working with non-profit organizations for over 5 years. I help them build a sustainable and effective platform for networking and marketing to…

How To Use The Events Calendar with Elementor on WordPress

The Events Calendar is one of the most popular and widely used event calendar plugins on WordPress. When I first became familiar with the plugin about 2 years…

5 Ways to Build an Artist Website Yourself

With so many artists and creatives interested in building websites, I have been working to develop some of the best ways to explain and equip artists to take…

4 Pinterest SEO Tips for Recipes in 2020

Pinterest is becoming more and more popular for CPG brands who are trying to enhance their search presence across the internet.

3 Steps to Optimize Content for TikTok SEO

With so much content on Tik Tok, we give you insight into 3 of the most effective strategies we have seen work for Tik Tok content creators.

3 Features of Great Consumer Goods Websites

We reveal what we look for in the best CPG websites. From store locators to fast page speed, we talk about some of our favorites!

How Will CCPA Effect My E-Commerce Website?

The CCPA was a privacy act in California that was passed in June of 2019. It is set to take effect on January 1st of 2020.

E-Commerce SEO Case Study for Dropshipping

With cohesive and effective campaigns, we show you how we built an e-commerce strategy in 2020 for a large dropshipping website. Free leads are the best.

TikTok Search Engine Optimization Guide

We talk about the best ways to optimize your TikTok content for the platform's search engine. Use it to get more views and engage with followers!

How To Win with Recipe SEO

As we enter the middle of the first quarter of 2020, many CPG brands I work with are building their 2020 digital marketing strategies. From recipe content to…

SEO for Dropshipping

Dropshipping is becoming one of the most popular methods for people setting up channels of revenue on their website. It's easy to form relationships with…

What Is Structured Data?

Structured data is code written in a certain way to bring information directly to search engines. As online search becomes more and more popular, we watch…

How To Succeed with CPG SEO

We helping CPG brands build and strategize their SEO content strategy in the age of AI.

Why You Should Set Up Your Website for SEO

SEO is the primary way new users will find your content through Google search. It is a free and organic way to connect your brand to people that are…

How to Update a WordPress Website from Your Phone

WordPress is one of the most popular platforms, and I have been helping businesses build and migrate to WordPress for years. From the simple backend to…

5 Easy Ways to Increase Artist SEO in 2020

With extensive experience building artist SEO strategies, I know some of the most common problems that artists run into when it comes to search engines and…

Add Recipe Schema to Your Shopify Website

Recipe schema can help you take your e-commerce website to the next level. I teach you how to add schema and how it can increase your sales pretty fast.

Using Digital Marketing to Increase In-Store Sales

With a plethora of information available across the web and social media, users are always on the lookout for new products. Understanding the barriers between…

Using Your Instagram Bio Link for SEO

Most brands underestimate how Instagram can actually boost their website's SEO. Here are some tips and tricks for using your bio link to generate keywords.

Does Your CPG Brand Need a Store Locator?

If your products are available in a store, it is essential to show your customers where they are using a store locator on your website.

How CPG Brands Should Use Google Ads

I explain the best ways to build Google ads campaign for CPG brands trying to grow their reach across Google search. Learn more here.

How To Grow Organic SEO for CPG E-Commerce

With some basic strategies, you can take your CPG brand to the next level using organic SEO. Read this article to find out more!

Best Practices for Adding Recipe Schema

If you want to add recipe schema to your website, look no further! Our team can guide you and work with you to figure out the best strategy.

How To SEO Audit a CPG Website

With hundreds of CPG websites under my belt, I have some great tips and tricks for breaking down websites to their core to create opportunities.

4 Strategies for Releasing Music Independently

When it comes to releasing music independently, it can be hard to know if it's working and if your music is getting out there. Using platforms like SoundCloud…

The 3 Biggest Problems for CPG Websites

These three problems are across several of the CPG websites I have worked to optimize. Does your brand fall into the same trap?

How Professional Artists Can Use SEO

Often times, people who work or are working to be professional artists do not know how search engines might affect their business. SEO is a great tool for…

Case Study: Benefits of Updating Title Tags (H1) Across Your Website

Updating the H1 tags across your website will help Google understand your content.

How to Keep Your #1 Rank on Google

Once you get to #1, you have to work to keep it. Here are some strategies for keeping your #1 ranks across Google.

Guide to Finding Good WordPress Plugins That Work

One of the best parts about WordPress is how actively the community contributes to development. With thousands of plugins in the WordPress plugin repository,…

The Top 5 WordPress Plugins I Always Install

With so many WordPress plugins on the market, it's can be hard to know how to create your own package of plugins that you want to be installed on every…

How To Rank Your Website for More Keywords

As you create content on your website, you will begin to organically rank for keywords that are created from the content you have written. By reading the HTML…

Case Study: Migrating from Weebly to WordPress

Migrating from Weebly to WordPress can help you grow your website's organic strength as well as create a better user experience for your users.

Writing SEO Content that Outranks Competitors

Most people understand that good organic SEO takes a long time. That’s just a fact.

Case Study: Optimizing SEO for a Website Tool Page

Many websites create conversion tools or calculators on their website to generate traffic. I can help you rank those for more keywords, and make them strong

How To Create SEO-Friendly Website Content

Writing content is hard if you don't have a structure, but a lot of information. This article gives you a guide to creating an article outline!

Anatomy of a SERP Page

Do you know what's in a search engine result page? I break down some of the key elements and how it affects your user.

Ranking In The Google Map Pack

Curious on how to rank in the Google Map Pack? This is your best tool for connecting to local customers, and I explain how to increase your local ranks.

What Is Search Engine Optimization?

Search engine optimization is changing in 2026 but can work to grow your brand organically across Google search.