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Content that answers the search — and schema that shows it off.

We plan and write content around what your customers actually search for, then add structured data so Google and AI search can understand it and reward it with rich results.

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Content & Structured Data

What’s included

Keyword & topic research

The questions and searches your customers use at every stage, grouped into topics you can realistically own.

Content plan

A prioritized calendar of new pages and refreshes, with briefs that cover search intent, structure and internal links.

Writing & optimization

Articles, landing pages and product copy written to rank and convert — or optimization of the content you already have.

Structured data

Schema.org markup for recipes, products, organizations, articles, FAQs and how-tos, validated and monitored in Search Console.

Content refreshes

Updating pages that used to rank well — often the fastest content win available.

Performance reporting

Rankings, traffic and conversions by content piece, so you know what’s working and what to write next.

Content that matches search intent

Ranking content starts with understanding why someone is searching. Someone searching “what is structured data” wants an explanation; someone searching “schema markup agency” wants to hire help. We map keywords to intent before writing a word, so every page has a clear job.

Then we write content that does that job better than what’s currently ranking: clearer answers, better structure, original examples and the internal links that connect it to the rest of your site. For more on our approach, see how to create SEO-friendly website content.

Structured data that earns rich results

Structured data helps search engines understand exactly what a page contains. Implemented well, it can qualify your pages for rich results — recipe cards, product ratings, FAQs — that take up more of the results page and earn more clicks.

We’ve implemented schema on WordPress, Shopify, Wix and Weebly, as well as custom and headless builds. Our schema SEO guides walk through the platform-specific details.

Recipe and CPG content

Recipe content is one of the most competitive spaces in search, and one where structured data matters most. In our recipe SEO case study, adding custom schema to each recipe increased sessions to recipe category pages by 30% within two months. We help food blogs and consumer packaged goods brands build recipe libraries that rank and drive product sales.

AI-generated answers are changing how people discover content, but they still rely on pages that are well-structured, clearly written and trustworthy. Read more about recipe SEO in the age of AI.

How it works

Our process

  1. 01

    Research

    Keyword, competitor and SERP research to find topics with real demand that you have a right to win.

  2. 02

    Plan

    A content roadmap that balances quick wins, refreshes and long-term authority topics.

  3. 03

    Create & mark up

    Content is written, optimized and published with the schema and internal links it needs.

  4. 04

    Measure & refresh

    We track each piece and revisit content as rankings, search features and competitors change.

FAQ

Common questions

What is structured data?

Structured data (schema markup) is code that describes your content to search engines in a standard format — for example, a recipe’s ingredients and cook time, or a product’s price and reviews. It can make pages eligible for rich results like star ratings, recipe cards and product details.

Do you write the content, or do we?

Either. We can write everything, provide detailed briefs for your team or writers, or edit and optimize content you already have.

How does AI search change content strategy?

AI answers still draw from well-structured, authoritative pages. Clear answers, strong topical coverage, structured data and first-hand expertise make your content more likely to be cited — the same fundamentals that help traditional rankings.

How often should we publish?

Consistency matters more than volume. For many businesses, one or two strong pieces a month plus regular refreshes of existing content beats a high volume of thin posts.

From the blog

Related reading

Case Study

Case Study: Is Recipe SEO Worth the Time?

Recipe structured data can make or break your organic ranks. We use recipe schema to beat your food competitors and rank your recipes across the web.

Schema

What Is Structured Data?

Structured data is code written in a certain way to bring information directly to search engines. As online search becomes more and more popular, we watch…

Local SEO

How To Create SEO-Friendly Website Content

Writing content is hard if you don't have a structure, but a lot of information. This article gives you a guide to creating an article outline!

More services

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